Employing Anthropologists

Genevieve Bell, Director of User Experience in Intel's Digital Home Group, helps Intel account for the cultural nuances in countries they provide services to, CNN reported. She is one of a rising number of anthropologists who are developing marketing strategies, studying consumer practices, and researching workplace environments for technology companies. Bell has been working for Intel since 1998, proving that anthropologists, and social scientists in general, have been instrumental in developing marketing strategies for many fortune 500 companies. Anthropologists are likely to be enlisted by a growing number of corporations as digital networks and cultures become increasingly prominent and influential in business and politics. How do you think this will affect the discipline and conduct of fieldwork?

~Author: Leo Napper, AAA intern